SOUTH78 Launches the 2nd Volume of Southland Festival: Della Bellezza – An Immersive Experience
The Southland Festival series returned with its second volume in collaboration with Samastacara Art. Presenting an immersive experience through video mapping, Samastacara Art combined color, imagery, and sound using light and motion. The event, which took place from 16 May to 1 June 2025, was also supported by VIVERE Collection (furniture), Carta Laminates (HPL flooring), Tokyo Skipjack (free Es Bandung), Campina (free ice cream), Ezzrale (projectors), and GoodVibes (room fragrance).
To complete the festivities, Southland Festival Vol. 2 featured a food and beverage bazaar. Various tenants—such as Shihlin, Yummy Choice, Es Podeng Daplun, Sedari Coffee & Ceramics, Salute Bar & Lounge, Warung Madam, Tokyo Skipjack, and Krispy Kreme—offered delightful treats to visitors throughout the three-weekend event. Milio Photobox also joined in, allowing visitors to snap pictures and capture memories.
The festival was further enlivened by a stamp rally program hosted by SOUTH78. Participants could receive a free Campina ice cream of their choice after collecting stamps from the customer service table and the newly opened VIVERE Outlet—featuring a clearance sale and old furniture exchange campaign—spanning from the UG Floor to the 2nd Floor of SOUTH78. Visitors to Della Bellezza could redeem both the free Campina ice cream and Es Bandung from Tokyo Skipjack by showing a freebies card to a staff member.
Local communities gathered and held sessions during the event. Ultima Sonora and Mufomic, the official choir and band of Universitas Multimedia Nusantara, held their practice sessions at the venue. Local yoga communities such as Setala Jiwa and Karuna Yoga held yoga sessions inside the immersive Della Bellezza area, allowing participants to relax their bodies and minds in the serene ambiance.
Decorating Southland Festival Vol. 2—from the Della Bellezza immersive experience to the bazaar area—were artworks by talented artists:
Ananda Putri
Fatimah Azzahra
Hendarto
Monk Vadim
Nila Sitoresmi
Ray Alban
Robby Mulyanto
Salsabila Fadhilah
Six students from Universitas Negeri Jakarta
We would like to extend our heartfelt thanks to all brand participants, sponsors, event organizers, communities, and talented artists who contributed to making Southland Festival Vol. 2 a memorable event. See you in the next volume of the Southland Festival!
